Fractional
Communications
Director
I see the story behind your brand.
Then, I make the right people care.
What I do
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Storytelling & Positioning
Find the compelling concepts, partnerships, and ideas. Shape authentic points of view and stories that establish founders as voices worth listening to.
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BRAND & COMMUNICATIONS STRATEGY
Clarify what you stand for, how you’re different, and what you should be saying. Bring personality and compelling voice to everything from messaging to thought leadership.
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Media & PR Strategy
Turn the strongest stories into smart, targeted opportunities for earned media and visibility. Build communications around moments that deserve attention.
For more than 20 years, I’ve helped brands turn good products into stories people want to hear.
What I do is bigger than PR. I’m a communications strategist, writer, and creative thinker who sees the story inside a business and figures out how to make other people see it too.
Sometimes that means earning national media coverage. Sometimes it means sharpening a founder’s point of view, finding the narrative that makes a brand stand apart, developing a campaign or partnership, shaping a launch, or figuring out what a company should be saying before anyone else starts listening.
I work best with ambitious founders and growing CPG brands that have something genuinely interesting going on—but need help translating that into a bigger, clearer, more compelling presence in the world.
My approach sits at the intersection of strategy, storytelling, creativity, and visibility. I bring the perspective of a journalist and creative writer, the instincts of a publicist, and the strategic thinking of someone who has spent decades sitting alongside founders and helping build their stories.
I love a great media hit; I just don’t think it should be the end goal.
The goal is to make the brand matter.
A 3-DAY WORKSHOP LEARNING TO
GROW MORE
LOVE WITHIN
